Why You Want
Long Term Shareholders
CanaCom’s sophisticated market professionals make a business out of understanding our clients’ stories, and telling them in a way that investors can understand. Our editors and copywriters know how to put client companies in news contexts that gets them noticed.
DATA-BASED STORY TELLING
Investors crave metrics, and Canacom knows how to put their client companies’ metrics front of mind. Our original equities content is shared more than anyone else’s, because we understand our audience and give them the data they can use.
To be effective, messaging has to be repeated. Repeat it the same way, it gets stale and boring. Our editorial and copy teams keep their eyes on the sectors most relevant to our clients’ stories, and know how to work them into relevant stories without forcing it. Our audiences grow, because we bring them content that is relevant, and we want our clients to be part of that content.
What We Do
Investor engagement, naturally. Our media platform will present your firm to a swath of engaged retail and institutional investors.
We’re experienced strategists. Let us help you refine your messaging and business strategy to maximize investor interest.
Outbound Call Centre
Expand your shareholder base. Qualified individuals presenting your business strategy and opportunity to those with purchasing power.
Shareholder management, simplified. We’ll tackle shareholder engagement so that you can focus on operating your business effectively.
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Canacom Group has amassed several successful case studies for the effective performance of marketing clients within the capital markets. Each client, while having a separate need at the onset, has seen success within the markets following the implementation of our marketing practices.
Our distribution network consists of our dedicated equity platform, The Deep Dive, and is centered around the effectiveness of this media outlet. The Deep Dive has amassed a sizable, measurable following of numerous categories of investors, including retail investors, analysts, institutions and brokers. This is verifiable via our data logging as well as our avenues of media subscriptions from which we are able to determine exactly whom is interested in our content.
While displaying solid month over month growth from our initial launch, we’ve maintained a close relationship with both that of our audience via social media, as well as each individual client in which we represent. We maintain personal relationships with each client we work with, and maintain daily discussions to ensure each aspect of the marketing campaign has been built for maximum effectivity.
Below you will find two case studies from current Canacom Group clients, and what our marketing prowess has been able to provide for their operation. We’ll also provide a reminder here that while these serve as case studies for our digital marketing, we also offer consulting, investor relations, and outbound call services, which is based out of our Regina, Saskatchewan office.
Case Study: WeedMD Inc (TSXV: WMD)
WeedMD Inc is a Southern Ontario-based cannabis cultivator that currently owns two licensed facilities, located in Aylmer and Strathroy. The firm is one of few in the industry that has successfully completed an outdoor harvest, and places a heavy focus on operational excellence. WeedMD is renowned for its high quality product offered at competitive prices, and distributed throughout Canada. Their subsidiary, known as CX Industries, is centered on extraction and manufacturing of cannabis 2.0 products to capitalize on the changing landscape within the cannabis sector.
WeedMD engaged Canacom Group in the first half of 2019 for marketing services related to raising the awareness of the company’s profile. To suit the needs of the client, Canacom Group curated custom content related to the firm, including a facility tour and subsequent write-up to highlight the operational excellence that the firm displays. Canacom continues to provide marketing for WeedMD, and maintains an effective relationship with the client.
Case Study: Tinley Beverage Co (CSE: TNY)
The Tinley Beverage Co is a California-based firm focused on creating alcohol-inspired cannabis-infused beverages for the legal recreational cannabis market. Currently focused on the market of California, Tinley recently announced its intent to enter the Canadian market through a distribution agreement signed with Great North Distributors. In addition to its own manufacturing and distribution, Tinley offers copacking and DSD distribution arrangements for firms wanting to enter the cannabis beverage space, without the hassle of formulating and manufacturing their own products.
Tinley Beverage engaged Canacom Group earlier this year as a means of raising their public profile while subsequently conducting a financing. Through a carefully curated stream of content, Canacom has worked with the client to develop a public markets marketing strategy that is impactful and resourceful, while highlighting the operational achievements of the firm. Specialty content includes highlighting items such as “A Taste of a Tinley Beverage,” and the compilation of a complete company profile. The original financing closed on a significantly upsized basis, and Tinley Beverage continues to work with Canacom Group.
Both case studies above should serve as examples of some of the custom content Canacom Group is able to provide, as well as the marketing ability our firm has. If you wish to learn more about our digital marketing opportunities, or about our consulting, investor relations, and outbound call centre service offerings, feel free to contact us through one of the methods below.
Canacom Group Regina
- 1836 Scarth St, Regina SK
- (306) 988-6060
Canacom Group Toronto
- Scotia Plaza, Floor 41, 40 King St W, Toronto, ON
- (877) 207-2918